I was browsing around some forums from random links I found, and this one comment on Sulit.com piqued my interest:
In blissful reminiscence, this kind of attitude reminded me of my earliest voting experiences - back in elementary school, where we had to elect our class officers during the start of the school year. We would often choose the class president based on looks, on charisma and confidence, in stature, or in speech. And if you personally knew that classmate, there's the popularity and kid-version "kumpare" factor.